Why AIC

Why Architecture in Context?

Traditionally, designers carry out contextual research on their own. Architecture in Context offers a new model of practice—partnering with an outside resource for research and analysis—that provides owners and design professionals with many advantages:

  • Expertise
    • access in-depth contextual research and analysis informed by years of critical experience
  • Objectivity
    • employ an outside, honest perspective to maximize a project’s potential
  • A competitive edge
    • fortify proposals with expert knowledge of the project’s context
  • A strong foundation for design
    • incorporate key background information to support and strengthen design concepts
  • Increased efficiency
    • free designers to work on other projects
  • Quick turn-around time
    • meet pressing deadlines with the assistance of outside research and analysis

In addition, working with Architecture in Context:

  • Saves time
    • gain the benefits of thorough research and analysis without the time consumption
  • Saves effort
    • attain essential and practical knowledge derived from the collection, distillation, and conceptual framing of large quantities of information
  • Saves money
    • conserve resources by turning to a professional, dedicated, and efficient researcher/analyst