Archives: Architects’ Web Content

“You only have one chance to make a first impression.” More than ever, this old standard holds true. What’s different today, though, is that a first impression often comes not from a face-to-face encounter, but from a quick encounter with your web site. Your web site talks for you. Do you know what it’s saying? [...]

Architects, we have an unfortunate situation here. Actually, it has been going on for quite a while. Overall, architects’ web sites are embarrassingly wretched… particularly for a profession that should be at the top of the design pyramid. We have work to do. Here are five tips to get you thinking about how, with a [...]